For the company not to be registered in the social network means to lose many potential customers, so many are now seriously undertake the promotion of a brand in social networks through groups or ad accounts. To make the account interesting, you need to develop the right promotion strategy. But first consider, not do you have any one of these errors:
1. Didn’t you tell potential customers about your appearance in social networks.
Registering in social networks, embed on your website. Button for reposts and likes will increase your audience reach. The link to the page can be added to the email newsletter. Not superfluous it will be on printed products: leaflets, bills, posters.
2. Too frequent or too rare publish new entries.
In the fight for customer attention, some companies literally start to clog the feed of your followers by posting too many posts. Calculate the optimal number of messages per day. To define it, try and test different volumes of publications. If the number of subscribers starts to fall sharply, the culprit may be too-frequent publication. It is desirable to place from 3 to 7 posts a week.
3. You only talk about the brand.
To interest readers, not just to advertise the brand. Show that you are aware of all the events in your area, it is possible to publish themed posts. Do repost from the pages of other users, including your subscribers, but know the measure.
4. Sending spam from your account.
No one likes to receive daily a lot of similar messages. Messages should not be images of low quality and the text consists entirely of hashtags. Too many messages is may force your subscribers to unsubscribe.
5. You have no promotion strategy.
The strategy developed will help to add timely updates to news feed. Try to stick to constancy in the rate of publications and visual design.
6. The lack of quality visual content.
High-quality video and images will interest the visitors account, and draw their attention to the services or products that you are promoting. Large companies hire professionals to create photos, banners and videos, but good visual content can make their own using stock photos and programs to create videos, like Boomerang.
7. You choose a bad time for publishing posts.
Even the good posts published in the wrong time, will not gain popularity and, by and large, go unnoticed. Determine when it was added to your most popular records, and based on the obtained data, make a graph of publications.
8. The lack of branding.
Complete your account in the same style as the website. For example, use branded colors, symbols, images.
9. The lack of interaction with users.
Actively communicate with potential customers: answer questions, encourage discussions, join thematic groups.
10. The lack of useful content.
The main reason to your account sign up, – the value placed on it content. To improve it by interesting articles, discounts, promotions, contests. Think about what news may be of interest to subscribers and at the same time beneficial for the growth of the customer base.
