Depositphotos studied user requests and talked to industry leaders to find out what trends will define the visual communication for the next 12 months.
1. The return of the 90s
The generation of the 90s have matured and are more active increasing purchasing power. His nostalgia for “better times” provoked the rising popularity of “non-staged” photo. Often illuminated by bright flashes, they are stylized and instant Polaroids. Another sign of the 90s- neon color.
2. Emotions and movement
Polished production photos no longer attract attention – people want to see real life, albeit imperfect, but full of emotion. The proposed characters should be familiar and close to the audience, image is to show everyday situations.
3. The world of connected devices
The Internet of things, artificial intelligence, and virtual reality cause a lot of attention – but visually, these technologies are still very weak. Most often it is an abstract photo that do not cause emotions. Creating catchy images is a complex but interesting problem to be solved in 2017.
4. Combating stereotypes
The company is actively reinventing and destroys stereotypes, and commercial photography still impose the traditional view on family and gender. Interest photos that break down stereotypes about “male” and “female” occupations, according to age, social structure, etc.
5. Dominance video
Syndacast predicts that in 2017 views video content generates 74% of global Internet traffic. Trending videos 4K and 360°, shooting at drones. On the wave of this interest gaining popularity GIF image.
6. Space
Plans of space exploration and experiments by Elon musk excite the minds of the public. In the second half of 2016 56% increase in requests for images of stars and galaxies. They are used to print on fabric as backgrounds and even hair coloring.
7. Still lifes in the style of pop art
Vivid photography gadgets, food and just beautiful inanimate objects can sometimes tell a story better than a picture with a complex composition and plot.
8. Minimalistic landscapes
Scandinavian minimalism got to landscape photography. Muted colours, open spaces and lack of distractions – so are the fashion photos.
9. Aerial photography with drones
Drones can take pictures from previously inaccessible angles and to look at familiar objects in new ways. Wedding photography, shooting urban landscapes and nature in 2017, they will apply everywhere.
10. Simple patterns
“Urban response” minimalist landscapes. These background images are versatile and allow you to create a clean and uncluttered interface. A key role is played by their courage, originality and uniqueness.
11. Technology
Today’s teenagers are the first generation that was born and raised in the digital era. They can’t imagine life without digital devices. Photographers have to adapt to this interest.
12. DIY and handmade
In an era of mass production ideas handmade was close to millions of people. Photography hobby, process, handmade, interiors of workshops – all this is at the peak of interest.
