Facebook is a great tool for creating advertisements. But not all companies can to use it effectively. The reason of the error: the banal, but they are not less serious.
Mistake # 1. Attempt immediately to sell
Very often, companies convert people with your account in Facebook immediately on the landing page of their website (and sometimes just on the home page). This method is hopelessly outdated. For example, in 2007, when social media was still a novelty, and people do not distract from viewing notifications, instant messengers, and other miracles of modern technology, the only way sold. But times have changed.
Nowadays the Internet users are overloaded with information. Their tape social networks are full of news of all types. The company has only 15 seconds to catch people’s attention. But this time to sell anything more expensive than $ 15 is unrealistic. The solution in this case, one is not to sell, and to customer contacts. Then to assault them with their promotional offers.
To contacts is possible only one way – to content. Interesting, eye-catching, causing the desire to stay on the site longer.
Mistake # 2. Binding your own opinion and ignoring the voice of the customer
Often, companies make costly landing. Create a cool design for them, add some special effects. And the buyers eventually pass by.
All because the brands in this case are doing what, in their opinion, brilliant. And to do that it seems to those of their customers. In this case, can not do without experiments.
Make several landing pages, design, headers – all. And consistently offer their audience. That will attract more attention, will be the brilliant solution that you need.
Mistake # 3. Inability to convey the full value of promotional offers
Ad in Facebook only accommodates 315 characters. Much in this scenario, not write. And to convey the beauty of purchasing this particular product in this particular company is even harder. But need to try. Again, through experimentation.
Let’s get as many ads and track the response. Over time you will identify those elements that attract users the most. Make them on the basis of the template and use it in the future.
