YouTube has become one of the most popular channels of brand communication with the user. Here is how to run an effective advertising campaign? Learn from our article.
1. The first five seconds are vital
They determine whether the audience intrigued enough to watch the movie until the end. I doubt whether the matched users your music? Start with silence – with every second the voltage will increase. Inspired can movie Barbie.
Another secret of success, in addition to intrigue, – a direct address to the audience.
2. Don’t limit yourself to a time frame
It’s on TV for the movie in 60 seconds you will pay more than a 30 seconds. Videos on YouTube are the same. In 2015, the average length of the top 10 commercials, watched, was 2:45. These are the videos, telling stories, able to fall in love with the brand.
On the other hand, recently appeared on YouTube a short 6-second videos. Their series has already successfully launched Pepsi. The rollers associated with specific search queries of users and global events (for example, a movie about beach volleyball in connection with the Olympic games in Rio).
3. Use the unique strengths of YouTube
For example, target: pick the commercials in accordance with the content you are looking users. Or use the interactive video will offer the user to choose from several scenarios.
4. Engage bloggers and user generated content
Videoblogger live at the expense of making rollers, which are loved by users. Why not use it? Allow them to experiment with their product – for example, let them bring some diy-tutorial with his participation.
User content the quality is far from professional. But it does not need to be afraid of: real living people sometimes characterize the ideas of the brand better than staged video celebrities. In addition, you have a team of professionals who will be able to convert custom videos into something special. To learn this can be Nike.
5. Use data, not opinions
Develop a campaign based on concrete statistics. Find out what people are looking for. If you run the test a few clips and see which one works better. Invite 2-3 of the roller and swipe surveys among the target audience about which of them she prefers. Then you can concentrate on the most popular video or modify the remaining under other segments CA.
