The season of pre-holiday shopping – hot time for all retailers. Most of the shops have time to acquire during this period many new customers. But, unfortunately, that is no reason to rest on our laurels. To entice “newbies” short-term and thus increase your sales is one thing. But you also need to think about the long term. In other words, do everything to increase the loyalty of new customers, encouraging them to continue buying your and only your goods. In this article we have gathered five of the most effective recommendations that will definitely help you succeed along the way.
1. To repeat the success of Pokémon Go
Do not think that we encourage you to do your own game with pokemon or other evil spirits. But pay attention to Pokémon Go still stands. Or rather, how this game works. It is based on augmented reality technology, which in itself is a great tool for attracting new customers.
Another thing – how to use this technology specifically to retailers. Currently, the most popular two ways:
- Beacons. These are devices that send customers notifications under certain conditions. For example, the beacon installed in the store, can send the message about 10% discount only loyal customers or customers who have made at least three purchases. Such conditions can be set in any convenient way: to tie them to the birthday or anniversary of use of the services of the company.
- The mobile terminals. These applications allow not only to pay but to improve the purchasing experience offering advice and necessary information.
2. Remember the robots
Intelligent machines, able to perform certain tasks, even the most simple, always attract people’s attention. And they also help significantly to improve the service. And this does not need to buy expensive robotics – just think of the chat-bots. These clever programs are able to work 24 hours a day and always politely and clearly answer customer questions. Over time, they can not take on all this work. Use it to increase loyalty.
3. Think about the older people
Traditionally marketing focuses on the young and able-bodied people. But we should not forget about the needs of the older generation. You will find a way to meet and get a lot of grateful and loyal customers. To achieve this, you need to understand the needs of older people, their thinking and attitudes.
4. To create a universal database
Today, retailers are trying to sell in a real store and online, and via mobile – i.e., using all possible methods of communication with customers. In all three cases, the brand collects various information about its customers, and it is very important to correctly organize it. Create a single database about their customers and making information obtained from different sources. With its help, marketers will be able to more clearly understand the picture of consumer behavior.
5. To remember about China
The fact that 86 percent of Chinese consumers choose a retailer is the presence of loyalty programs. While participating in them, they are not as active as buyers from other countries. The conclusion is focused on the China loyalty program has great potential, especially for mobile devices.
Statistics show that in preparation for their biggest holidays of the Chinese carries on to 82% of purchases through mobile devices. And this figure will only grow.
