Last week, Google introduced updates to the AdWords editor. Of which there are 7 of the most interesting and useful chips:
1. Changes to rates separately for different types of devices.
Now this can be done separately on tablets, smartphones and PC. If necessary, the user can disable a campaign for a specific device type.
2. Universal app campaigns.
You don’t have to write so many texts under each keyword phrase and set custom settings. The same campaign will appear in several resources.
3. Download the desired number of accounts.
Have the opportunity to download an unlimited number of accounts. Especially useful for making similar changes and collect statistics.
4. Simplify creating filters.
A very useful update for PPC managers. As it turned out, has one peculiarity: you cannot enter more than 7 words in the search, otherwise the program gives an error.
5. Planned download.
Now the user can schedule a download at any time. For example, on the morning of the next day. Thus, arriving at the office, you’ll be able to start working with downloaded campaigns, and not to wait until they complete, which is saving time.
6. Simultaneous checking of multiple accounts.
The user downloads it, makes some edits without being connected to the network and loads the data into AdWords.
7. Templates updates in Gmail.
With the help of graphic templates and single ads you can use different types of targeting for the ads. But, unfortunately, there is a limit on the number of shows to 4 a week. We can only hope that Google will correct this mistake.
