The first center located in Logroño will offer different experiences with specific simulators to elevate the immersion.
7fun, the Climbing Planet leisure division that manages the two European Zero Latency centers (Madrid and Lisbon), has announced the arrival in Spain of Immotion, a new type of centers in which visitors can enjoy different experiences mounted on simulators shaped like a car, motorcycle or ship, which offer force response and more immersive control. The concept comes from the UK company Immotion Group, where they already have several locations in cities such as Manchester or Bristol. In Spain, the first center with Immotion technology will be available very soon in the Parque Rioja Shopping Center in Logroño.
“From futuristic motorcycle races worthy of the best science fiction film, to participating in space battles at the controls of a ship, to getting behind the wheel of a buggy in competitions full of adrenaline,” says the company.
The franchise uses both Vive and Deepoon E3 visors, a Chinese viewfinder compatible with SteamVR that has the following characteristics: AMOLED screen of 2560×1440 resolution, 110º of FOV, adjustment of the interpupillary distance, fresnel lenses, hollow for glasses and rigid fastening system with flexible upper band.
“Immotion aims to offer a different and unique experience within the arcade sector of Virtual Reality in Spain. Immotion centers will involve an investment of about 3 million euros and we hope to reach 10 deployments in a year, creating about 40 jobs. Climbing Planet aspires to be the dominant operator in digital leisure centers in Spain and Immotion is the ideal reinforcement for the success that we have already harvested with Zero Latency”, he says Mr. Liuhuabing, CEO of Climbing Planet.
More than 40,000 players have already passed through its Zero Latency center in Madrid since they opened the doors, to which are added the 10,000 who have visited the other one in Lisbon.
Before the end of the year, its goal is to open a total of 10 Immotion centers.