In recent years, predictions about trends in digital marketing for the future are characterized by their stability. Marketers typically promise growth, a constant increase in the other, occasionally diluting their rosy picture hints at something that will become irrelevant or disappear altogether from the industry because of its uselessness.
But you can look at the situation from another angle. In this article we have collected as many as nine shit-kicking trends, which can in all its glory to be manifested in 2017. We are not saying that they will come true, but there is a chance.
1. Google will hold the largest ranking…
The algorithms change regularly and what they will be this year – it is logical and obvious. But do not rush to write this prediction in the list is trivial, is better to remember than big Google pleased us last time. Exactly: RankBrain algorithm, based on artificial intelligence technology. The demand for them increases all the more as the pace of their development. So, the chance to obtain from the search engine in the near future even more surprises is growing exponentially.
2. …which will go unnoticed
Despite the upcoming changes, the turmoil in the industry digital marketing should not be expected. This past year RankBrain fell as snow on the head, confusing cards to all or nearly all the market players. In 2017, the conversion will be carried out smoothly, little by little, day by day. Google will gradually divert traffic from low-quality content and to attract him to what is deemed successful.
3. Organic results 6-10 out of the issue
The use of new methods of ranking over the fact that users will stop clicking links posted on a lower position of issuance. So this year, it is logical to expect that Google will remove the first page from the 6th to the 10th position, but will increase the amount of advertising.
While organic results will be combined with extended descriptions, using in both cases the same signals ranking.
4. Local optimization will also disappear
The introduction of Google Shopping was the right decision, from whatever side you look. But now the service has become completely commercial, as a result, the local search engine optimization loses its meaning.
5. Google will begin to hunt for the providers of tools
More precisely, those of them that do not fulfill the conditions of service required by the company. The reason in detail. Google is not interested in the fact that the page indicators analyzed third-party tools.
6. The “black” SEO prostimulirujte increase engagement
Fake, of course. For anybody not a secret that the success of the ranking depends on the performance of the engagement. Accordingly, SEO-optimizers will begin to strive to improve engagement. The methods may be different, including and dishonest.
7. SEO company will disappear
Not all, but many. The reason – all of the mentioned factors. Google will defiantly punish small firms, which will lead to their closure.
8. The need for SEO will be even more
Despite all the horror stories, the relevance of search engine optimization will not fall. On the contrary. Just work the SEO specialist will be more difficult, will have to develop new methods and approaches.