Your potential customers will believe what you have written, but the content left by other users. According to the Ipsos MediaCT, Internet users trust UGC 50% more and remember it is three times better than any other information about a product or service.
If you offer a good product – do everything so that customers leave more content associated with your company. This will increase loyalty to you and attract new customers. To create occasions and site for user reviews – cheaper than ordering advertising.
Create a program that encourages the user to leave the content. Let this be a selfie, a personal story or just an opinion about your product. Run a contest for the best photo or video.
If you are not only online, but offline, announce such contests in printed form.
Interact with the audience. Don’t say bye-bye to customers who something you bought – let publish the link to you for a small bonus. 9 of 10 users willing to click on this link if it is posted on the website of the other.
Example YouTube channel of Unilever, who provide content for each audience segment.
Gather feedback. Good or bad – don’t be afraid to get feedback. Simplify as possible, how to send feedback about your product. Even if I have to read unpleasant – will know what to fix. Anyway – will have to work with honest feedback, because users trust them more than advertising.
According to the materials: rusability.ru
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