Although conversational artificial intelligence is generating very positive comments from end users, the way it delivers the results has made those in charge of advertising tremble. The good news, for them, is that Microsoft is also working on meeting their needs in its new Edge search engine powered by Bing/ChatGPT.
Through a blog post, Microsoft mentioned how the new Bing search engine (powered by AI) has generated questions about its impact on website traffic and advertising. However, the company commented that its goal is to increase traffic and revenue for content publishers through new features. If there is good advertising and users take advantage of it, then the content can be free and a virtuous circle is generated.
For example, Microsoft is working on new ways to increase website traffic, including an improved scrolling experience that will provide more links and therefore more opportunities for users to interact with advertising content. They are also exploring the possibility of placing ads in the Bing chat experience to share advertising revenue with content publishers whose content has contributed to the response provided by the assistant. In addition, we are working with brands and other companies to receive feedback to see how new technological capabilities can be harnessed to also evolve advertising to new standards.
Microsoft concluded by promising that its goal is to collaborate with the industry to maximize these new experiences and foster a healthy ecosystem for everyone. “Just as we did with the new Bing and Edge preview, we look forward to continuing to develop in experimentation, learning, and open-driving collaboration with publishers in the future of search,” the post concludes.
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