If you own a business, are head of marketing or involved in the field where public opinion plays a key role, we must understand that marketing and advertising in social media can no longer be ignored.
Social media is not just technology that can be used. This is a brand new culture.
Traditional marketing and advertising in printed ads can bring some benefit, but you will lose a huge number of potential consumers.
You may think that hiring a professional marketer in the field of social media too expensive, and these funny memes or links to articles are not worth neither the money spent nor the time. Wrong.
Here are a few reasons why marketing and advertising in social media play an important role for business development:
- 2/3 of the population receive their news from social media.
- 90% of Twitter users use this social network to read news.
- Users of Facebook spend 100 million hours a day watching videos in this social network.
- Snapchat has replaced the TV the day accumulating 10 billion video views.
- Instagram – new journal: 100 million photos with billions of views laid out in the network every day.
- People use social media to watch television, contact friends and family, read about profitable acquisitions and to buy the necessary thing.
- 41% of consumers who spend up to 2 hours on social media, made a purchase worth at least $500 in the last 12 months.
- 74% of consumers trust information and related products/services social media.
- 71% of consumers change their opinion about the product in a better way, seeing a positive assessment in social networks.
- 50% of users made a purchase on the recommendation of social media.
- Pages from social media usually appear before all sites in the search results.
