While lying on a beach somewhere in Sunny Brazil, try to stay awake and read. Preferably something useful for business. The options provided below.
The Automatic Customer
Author: John Warrillow
In fact, it is a detailed guide on how to make an ordinary “disposable” buyers regular customers. The author gives nine examples of models running at different times were developed by different companies.
Stop Boring Me!
Author: Kathy Klotz-Guest
On the pages of his book, Kathy Klotz-Guest teaches you how to spice up a traditionally dry and difficult to read B2B content.
Scaling Up: How a Few Companies Make It… and Why the Rest Don’t
Author: Verne Harnish
This book is a world bestseller. It contains advice and guidance on transformation of the company from a small business in this giant market.
“The conversion. How to turn leads into sales”
Author: Chris Smith
Yes, unlike the three books mentioned above, this translated into the Russian language. And can become a favorite of many marketers, because it provides specific tactics for attracting new customers.
The Road to Recognition
Author: Barry Feldman
Short, clear exposition of the foundations for the creation and development of personal brand. If you have any questions on this topic, author will answer them. If you do not have enough motivation – perhaps after reading the book it appears.
