Analysts Ascend2 interviewed business owners and marketers to learn about the most effective lead generation tactics, based on their experience.
Respondents
Were surveyed 244 members of the American companies of various areas: 49% b2b, 25% b2c and 26% mixed. Among the respondents are business owners, executives, salespeople, marketers, etc.
The most effective and the most difficult lead generation tactics
Leadership in the ranking of the most efficient tactics shared email marketing and content marketing (each of them indicated 45% of respondents). Among other popular destinations – SMM, SEO, paid search and advertising. Fewer votes scored webinars and offline events.
An interesting feature can be noticed if we compare these data with information on the most complex tactics. The most effective content and email marketing took diametrically opposed positions: the first opens the difficulty rating, the second it closes. Otherwise, it turned out that the more effective tactic, so it is more complicated.
