Advertising and marketing Agency Mother London began its collaboration with a network of fast food restaurants KFC with a scandal. Promoting the idea that the institutions of the brand use only fresh chicken from British and Irish farms, the organization has prepared a calling campaign, which received about 350 complaints.
Basically “the audience” dissatisfied with the mention of “a whole chicken” in advertising, as these proposals in KFC restaurants there, called it “misleading”. There were also those whose indignation was aroused by the soundtrack X Gon’ Give It To Ya by DMX from the used in the commercial. It should be noted that profanity in this embodiment was not.
The representative of the Mother London made the statement that his main purpose was to draw attention to advertising and brand to convey your message to the widest possible audience.
Recall: the previous 15 years as a KFC promotion in the region engaged by the Agency BBH London.