Actually, this headline speaks for itself. We have only to cite a few examples proving that cooperation chat-bots and bosses is not just effective, but very effective.
But first a bit of theory
In case you still no matter familiar with a new terminology and not familiar in that such chat-bots and why you need a marketing influence.
Chat-bots are special computer programs that can converse with people in writing (online correspondence) or orally (by phone, during a call via Skype or another messenger). Businesses use them for customer service. Chat-bots replace people in call centers, for example, answering the most common questions. With the same purpose, they’re embedded on sites.
The marketing of influence is a type of marketing that involves attracting to brand some authoritative to a wide range of consumer entities. we are not Talking about stars and celebrities, that is, “of the people”, who have achieved recognition in certain circles. A vivid example – bloggers YouTube. The most popular of them often collaborate with major brands and promote their products in their videos. This happens in different ways. Thus, the company Tarte had some very well-known beauty bloggers and sent them to a fully paid trip to the project Trip with Tarte. In response, they had to make a video about the trip and share it with the hashtag #trippenwithtarte. In the end, about the event and the brand recognized by millions of users.
The experience of the brand Cover Girl
He’s one of the first who dared to combine seemingly neobhodimoe. The company has engaged the online authority Kalani’m a hillicker, who became famous after participating in a popular American reality show Dance Moms. The brand has made a chat-bot, duplicate identity Kalani, and used it to distribute their coupons.
In the end, the invention became a hit, gathering a lot of positive reviews from users. Interestingly, the bot has generated 14 times higher conversion rates than the average post Kalani in social networks.
