From now on, developers will be able to access Amazon Machine Learning, to use predictive models of artificial intelligence in applications and web services.
Amazon machine learning tools can be used by developers, in order to carry out predictive models of artificial intelligence, intended for applications and web services. It is a kind of democratization of this technology, which will allow solve a problem in 20 minutes when until now developers took 45 days using traditional company tools. If we focus on a specific case, such as the identification of a user’s gender, the capacity of success is between 65% and 92%. With Amazon Machine Learning it remains the same, but the operation can be completed in fraction of the usual time.
In short, the possibility of accessing Amazon Machine Learning allow developers to save time in computing operations that require intensive computation. Normally this type of process takes a large amount of time and also demands a considerable part of the server space.
The new tools made available to developers can be used to build predictive models to identify fraudulent transactions or fake reviews, for example. A payment platform would gain analytics capacity to detect irregular processes faster, which offers more reaction time. While a portal where the content has value thanks to the opinions of users could also know more effectively which of them are false.
Amazon Machine Learning capabilities can also be used to optimize recommendations to users. The next game to play or the next product to purchase will be shown with greater certainty. These tools can also identify customer behavior and, in the event that they seem likely to leave, encourage them to engage more with the product.
Another of the possibilities offered by the platform to developers is the management of feedback. Analyzing the text of comments, Amazon Machine Learning can determine the best course of action in each case. Developers also have the option to customize the service, making it easier to adapt it to their applications.
The technology is part of Amazon Web Services and the movement is framed within the competitiveness that Google, Microsoft and Jeff Bezos company are demonstrating to attract developers. The price war between these three giants encourages some to switch suppliers, but these types of launches can have even more impact on the decisions that a startup or an established company will make to opt for one of the options.
Images: bugeaters and Mathieu Thouvenin
