Artificial intelligence has found in e-commerce companies a good vein of future. So much so that this technology will represent up to 30% of the revenue growth of this type of business in 2020, as reflected in Gartner data.
Artificial intelligence has become the technological protagonist of many of the areas of our day to day. A reality that has now been strongly implanted within electronic commerce. So much so that, according to the consultancy Gartner, within two years, up to six out of ten companies in the sector will use this type of intelligence, which is responsible for 30% of the growth of future revenues of these companies.
Data to which is added the positive thinking of the 307 heads of international companies digital commerce respondents (United States, Canada, Brazil, France, Germany,the United Kingdom, Australia, New Zealand, India and China).
70% of them already rate as successful the introduction of artificial intelligence in their projects, and three quarters of them have seen their results improve up to double digits in the aspects related to customer satisfaction (19%), income (15%) and cost reduction (15%).
In addition, among the three major applications of this technology in the field of e-commerce, Gartner highlights customer segmentation, product categorization and fraud detection.
More than $ 1 million invested in artificial intelligence
The results of the consultancy show that, on average, the companies surveyed spent $ 1.3 million in the development of a project based on this technology. Specifically, 52 per cent spent less than one million dollars on development, 20 per cent between one and two million dollars, and 9 per cent more than five million dollars.
Figures to which are added those related to artificial intelligence solutions. And is that, while 43% of respondents acknowledged having customized solutions developed internally or by a service provider, 63% turned to a commercial solution.
What challenges will the future bring?
Although the coming years look positive, Gartner also reflects the main challenges that e-commerce companies will have to face when implementing these projects: lack of quality data on training (29%) and internal competences (27%).
The need for personnel specialized in artificial intelligence it thus becomes the main future challenge for these organizations that will have two solutions in this regard: hire external staff or seek help from third parties.
