More and more companies are betting on this technology as a means of promotion, and this is the recent case of the Beefeater brand that together with Future Lighthouse has created an interactive experience of the most surreal.
Future Lighthouse, a Spanish company, together with the creative agency pantry, have created a virtual reality experience for the new campaign of Beefeater, a journey through the memories of Dabiz Muñoz in the cities that led him to create his best cocktails with BeefeaterXO. The six-minute experience, directed by NYSU, is an interactive adventure where you can decide which city to go to with your gaze. Venice, Bombay and Bangkok, culminating with a party in London.
The project has taken 50 hours of filming and 4,000 hours of post-production, it has been recorded in 4K, stereoscopic 360º and binaural sound to offer a greater immersion along the journey where we will see the rarest creatures such as furious mermaids, cyclops or even witches who turn their slaves into pigs. BeefeaterXO is available in English and Spanish for iOS and Android, and can be played with Cardboard or very soon with Gear VR, once it is available in the Oculus store.
