It’s in their new study, experts noted the interactive advertising Bureau. According to their calculations, the total cost of the brands in this segment last year reached 63 billion dollars – that’s 60% more than in 2015. the Reasons for these differences lie in the increased demand among consumers to mobile devices, and improving mobile technology.
Almost half of all spending on mobile advertising has on US. This is followed by the countries of South-East Asia and Europe.
The cost of advertising SMS messages has dropped by more than half. In 2016, this segment invested a total of USD 1.9 billion. This decline is due to the decline in popularity of mobile SMS messages and mass transition of users to use messengers.
