By 2023, the total number of the used RF smart TVs will reach 41.3 million| 09.07.2020
The company J’son & Partners Consulting presented research of the market of Smart TV in Russia, 2016-2023. the End of 2019.
In 2019 available Park of Smart TV 25.5 million devices. By 2023, taking into account the dynamics of sales and Disposals, the total number of the used RF smart TVs will reach 41.3 million devices.
For the final number used to view online video Smart TV impact: connecting Smart TV to the Internet, the growing number of users of applications (the most active in the development and
promoting online cinema and Telecom operators).
The shutdown of analogue terrestrial television and transition to digital TV in the entire territory of the Russian Federation has stimulated sales of TV low price segment, so-called B – and C-brands. Additional
the driver of the substantial increase in purchases of Smart TV nelimarkka brands – maturity of television technology. This resulted in lower prices for components (in particular, panel large
diagonal high-definition, and a processor that supports Smart TV) and made more accessible the use of such components B – and C-brands.
In December 2019, was held a regular study of the behavior of the audience Smart TV in the cities of Russia with population of 100 000 people. The results show an increase in penetration of Smart TVs in
such cities from 29% to 39%. Accordingly, it decreased the audience that uses “regular” TV for watching TV shows (from 66% to 60%).
Another important feature, which characterizes the behavior of the TV audience in Russia – the growing use of smartphones. In March 2018, 25% of viewers watching TV content on a small screen, and in
December 2019 – already 34%. Indicators among users of Smart TV is even higher – 29% and 37%, respectively. For some people the smartphone has become not second, but first screen.
For viewers of a Smart TV have a higher loyalty when watching professional video content. So, every day it looks 29% of users of Smart TV and 26% of the total television audience, a few
once a week – 47% and 44% respectively. The main difference is the preferred use Smart TV to view a professional video. More than 70% of the audience for smart TVs look
video on this device.
smart gadgets, IT-market, Smart TV console
J’son & Partners Consulting
