Companies around the world have already seen the great potential of innovation adapted to the tourism sector, which is a real revolution for the hotel sector that increasingly seeks to adapt to the new digital paradigm to offer the best customer experience.
The hotel industry it does not escape the digital transformation. The great changes that have generated all the technological innovations in the day to day of the companies have meant a revolution in the quality and form of the services that hotel chains offer their customers. This is especially important in Spain, the best country for tourism according to the International Economic Forumand duty station for 75 million tourists last 2016.
The 15.9% increase in hotel prices recorded by the last hotel Price Radar Report from HRS it highlights the investments that the sector is making in terms of improving its services.
The Internet of things he has found in the hotels a field of experimentation that has turned the rooms of the same in authentic capsules of time in which the client can ask for almost anything only with his voice.
The Hilton Garden Inn Virginia with “Connie”, the world’s first robot concierge, or the * * * * hotel Ecclestone Square, London * * * * with your anti-fog mirror that becomes a TV, are just a few of the many examples of the potential and adaptability that innovations have with the smallest details.
The Big Data it has played a very important role in getting to know the customer better, allowing for greater personalization and creating specific contact points.
Applying the different innovations, Hard Rock Hotel Ibiza, Spain it has been placed at the national forefront thanks to the implementation of the wearable technology in your service. With the creation of the smart bracelet or VIB (Very Important Bracelet) allows its guests to perform actions as diverse as opening their room, accessing other areas of the facility, buying any product and even check-in and check-out instantly.
Customers ‘ interest in the latest technological developments was what led to the NH Collection Madrid Barajas Airport to include a technological laboratory in four of its rooms christened as “Living Room”. In it the chain allows you to know first-hand the 3D holographic technology and state-of-the-art video conferencing systems.
There are other options that bet on more transgressive application. That is the case of hotel Blow Up Hall 5050 located in Poland. Built as a boutique, the building works as a artistic experiment that seeks to fuse technology with the most avant-garde luxury. In him, the guest is treated as a”work of art” and as soon as you enter your image is projected onto the floor and walls. The facilities do not have reception and each guest is provided with an iPhone that serves as a guide.
Antonio López de Ávila, professor of Innovation of the Business Institute, it is clear that tourism is dominated by demand and that it is the tourists who decide what they want, when and how. In the same sense George Schoenenberger, director of travel Deloitte, also points to the differential that means the improvement of services thanks to innovation. According to him, it is “a powerful tool to generate added value” and influences “the improvement of the traveler experience”.
The Best Western chain with your Best Western Virtual Reality Experience tour touring its more than 2,000 hotels, it is demonstrating the potential of virtual reality in customer interaction.
It is also noteworthy the bet of the chain of Shangri-La hotels, which with this technology allows you to tour all your facilities before booking, thus involving the potential customer in a more emotional way. ” We want to use technological innovation in a way that is meaningful to our partners and beneficial to consumers, ” says chief marketing officer Steven Taylor.
Innovation in tourism is almost an obligationespecially in times of crisis, as it is an opportunity to differentiate from the competition and thus adapt the experience to each customer.
