According to the report, Return Path 2015, every fifth letter does not reach the addressee, going to the spam folder. To prevent this in the first place should take care of email marketing, before thinking about indicators of otkryvaete and transitions. How to send letters, to reach users?
1. Send only interesting letters
Low conversion rates and discoveries will lead to the fact that your messages after some time will be in the “Spam” folder. To avoid this, work on the content of the emails: let each of these reports is interesting and valuable information. Give extra attention to the title — it needs to match the contents of the letter.
2. Do not send letters on behalf of the company
When a user sees in his Inbox a letter from sales@company.com or marketing@company.com most likely, it will automatically mark it as spam. To avoid this, use the name of your Director or sales Manager as the sender.
3. Create a natural mailing list
Letter is best sent only to those users who have subscribed to your newsletter on your website. If you want to use the purchase base, make sure first as the contained contacts.
4. Give users the choice
Be open and honest with subscribers and with the start mark, what are your letters and how often they come. And best of all — give the recipients a choice of whether they want to receive your messages daily, weekly or once a month. People throwing tons of unnecessary correspondence is the fastest way to get bored.
5. Ask subscribers to add you to the contacts list
So your letters will definitely reach the recipient. Many of the users don’t mind to add you to “white sheet”: just ask in the first letter, and provide clear step by step instructions on how to do it.
6. Segment target audience
Divide the recipients into groups, and develop separate letter for each of them. This will make the content interesting, your emails will wait.
7. Regularly clean your mailing list
Especially if the base addresses you bought. The contact did not show any activity in the last 12 months? It would be better to remove it from distribution. And it is not necessary to do manually — you can use one of specialized services.
8. Use authentication protocols
They help mail services to identify you as a trustworthy sender. Popular protocols are DKIM, SenderID and SPF. If you find it difficult to configure them, please refer to the technical specialist.
9. Check how your email displays on different devices
57% of email opens from mobile devices, so the contents of the messages should be displayed correctly on all platforms. To check this there are special programs and tools.
10. Spend every email through the spam filter
Before sending your message, use the built-in spam checks. And if your letter was discovered indicators of spam, don’t send it until they are fixed. If the customer will get your message marked as spam that it will not happen.
According to the materials: rusability.ru
