Denmark is at the top if you count on internet consumption by population. DIBS has just published a long report showing the Danish consumption on e-commerce. The figures show that in 2015 the Danes spent no less than 90 billion over the internet. This was an increase of just under 20% from the previous year, but an increase of as much as 120% if we look back 6 years.
Dansk Erhverv also estimates that Danish e-commerce will round 100 billion before the end of 2016. The increasing use of digital platforms, and thereby trading over the web, has made companies ‘ placement on Google an essential factor for sales.
A study by Compete shows that the organic placement on Google is crucial for the traffic on companies ‘ websites. The survey showed that those who are number 1 in Google’s organic search results run with as much as 53% of the traffic. It also shows that there is a big difference between Number 1 and number 2. The study showed that number 1 gets over 3 times as much traffic as Number 2, which only runs with 15% of traffic when the results are shown to users.
This clearly shows how important it is to rank high in Google search results. Here are 3 tips that can help rank in the organic search results
SEO-get an understanding an understanding of search optimization
Search engine optimization, which in everyday speech is also shortened to SEO, is an extremely effective tool to create greater returns for the company, by ranking higher in Google’s search results, and thereby get more traffic into the website. The good thing about SEO is that it is an organic growth. Therefore, there should not be paid for the placement, like the sponsored links you often see at the top of the search results.
If you do not already have experience with SEO, it may be a good idea to take a course, or buy a book on the subject, as effective SEO can really make a difference for the company. Bigum.co provider courses on digital marketing including SEO. It may therefore be relevant, if you are new to digital marketing, to get fully acquainted with it so that it does not end up wasted work.
Choose a good CMS system for website building
Once you have found out which website or webshop you intend to make, it is time to find the right CMS system to prepare the website in. A CMS system is the” program ” you make the website in. There is a difference in what different programs are good at, so it is therefore important to find out what type of website or webshop you want to make before you start building the website.
Bo-bestyreradvokat.dk is a subpage to a larger law firm, which deals with death estate and what to do, as relatives after a familial death. The Website is very informative, and it is not possible to buy goods directly from the website, for example by a ”add to cart” function.
For this type of website it is recommended to choose the extremely user-friendly CMS system WordPress, which besides being incredibly user-friendly, also relevant if you choose to make a clear and informative website.
External Linkbuilding validates your website in Google’s ” brain”
Once you have built the website it is time to create some awareness about the website, both in relation to users, but also for Google’s algorithm, which ultimately ranks the website in the search results.
Linkbuilding is incredibly effective of the search engine optimization. External linkbuilding is that external websites link to your website in articles, blog posts or the like. In this way, it indirectly tells Google that your website is important. The more validation, the more relevant is the website for Google that places high in the search results
It must make sense and be relevant
When using external link building, it is important that the articles that are linked from are relevant to your website. Google’s computers are smart and will definitely find out what’s going on if you just insert a lot of links randomly around various pages.
Example:
Jensengenbrug.dk is a company that sells doors, windows, stones and much more that are in good condition, but are left over after a demolition. When you tear down an office, there will always be a lot of things that can be used, and jensengenbrug does something about that.
If you are going to link build to jensengenbrug, it is therefore important that the article being linked from has something to do with the topic or something that can be related to the topic. It does not go to make an article that is about children’s clothing with a link to this business. This will cause the users who click on the link, feel cheated and will therefore spend minimal time on the page, and often press “back” with it together. This tells Google that it is bad website, and it will in the worst case could end up with a penalty from Google.
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Get off to a good start – with 3 tips for high ranking on Google
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Denmark is at the top if you count on internet consumption by population. DIBS has just published a long report showing the Danish consumption on e-commerce. The figures show that…
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IT-Artikler. dk
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Written d. 13 Oct 2016-No comments
