Deciding which films are funded and which are discarded is a delicate process and now, increasingly, Hollywood is using AI to reach conclusions.
In the lucrative Hollywood industry decisions made about a film project can amount to tens of millions of dollars. Those who inhabit the offices of producers and walk the corridors of large companies have learned to have an eye. They know how to differentiate grain from straw, a good project from one without possibilities. But even with everything, they make mistakes from time to time.
So these people who make such important decisions for the global film industry are happy to get any help. And this is where artificial intelligence comes in. Cinema has always had a good relationship with robotics and intelligent machines. Big blockbusters have come out with science fiction arguments that delved into these themes.
But now it is another matter. Now Hollywood uses AI to make decisions, from the offices. It has begun to do so recently, but everything indicates that the implication of artificial intelligence will go further.
There are several startups that offer their services, when the producers themselves do not mold their own, to automatically discover which films will be most successful. This is the case of Disney, which has been working in algorithms that are able to judge the quality of a story.
From the small to the big details
Disney isn’t the only one that uses AI to gain greater assurance that a movie will work. Other production companies, such as 20th Century Fox, have also used algorithms to identify which segments of the population find a film more attractive.
In all these cases artificial intelligence consists of the search for patterns. A much more effective search than any human being could do. In this sense, AI is not only asked to pronounce on the success of a project. It is also used to shuffle different possibilities.
Often the choice of one actor or another can greatly vary the success of a film. To know what the best decision is, AI algorithms take a vast database. In it is found the collection of films over decades. From there, a team of engineers and analysts look for patterns that justify the success or failure of these titles. It’s painstaking work, but once a first phase is complete, the algorithm learns on its own.
There comes a time when it is not necessary to work so much on a particular project. Just enter the data about the future movie and the software will offer a verdict as well as some recommendations.
If you want to continue reading about Artificial Intelligence and virtual assistants do not miss this post about Aura, the Artificial Intelligence of Telefónica.
Images: Warner Bros., Ahmet Yalçinkaya
