The last twenty years, the development of technology has exploded. It is not so long ago that the computers everywhere were stationary. The phone was an old Nokia, where text messages were expensive to send and you couldn’t so much but play Snake. Your old Discman was quickly replaced by the MP3 player. Today, most people use their phones to listen to music. You can far more than just play Snake, and it’s not half as expensive to send messages to friends and family.
As a result of the development, many of our things have moved to the digital world. Everything, so to speak, can be found on the internet. For example, you can mention that today you get the vast majority of letters through e-mail, and no longer through your mailbox. Like so much else, marketing has also moved from offline to online. For many companies, marketing online is more efficient, as impact measurement can be made easier, and the target group can be targeted and targeted more easily.
Marketing today is not just about getting a poster or a promotional video on tv. It is a longer strategic process because the competition is great and the internet has become an open marketplace where customers are waiting by the right keywords and on the other side of a link.
Therefore, there are various digital working methods that companies can make a part of strategy.
Retargeting
Retargeting is a way to make the ads relevant to the recipient group. Retargeting is in its purest form that an ad is made that is automatically shown to the users who have previously shown interest e.g. through a visit to a company’s website. Below are, for example, dynamic retargeting, which is dynamically generated ads that show the products that the potential customer has already had a look at. This is particularly clever, as you hit so-called”hot leads ” here.
SEO
We are always looking to find answers through google. It does not matter whether we are looking for information about craftsmen or what a new car costs. SEO is an abbreviation of Search Engine Optimization, which in Danish means Search Engine Optimization. SEO is a discipline that optimizes one’s website based on factors that Google’s search engine ranks based on. SEO can in the short term entice potential customers to buy one’s product, but also has a long-term effect. A wholehearted SEO effort can mean that your website exists before competitors’. Search engine optimization is particularly popular and is used both by larger and smaller companies.
Linkbuilding strategy
As an extension to SEO, you can make use of a linkbuilding strategy.
Linkbuilding also gives companies the opportunity to give the website more value, so you come up in search results. The important thing in linkbuilding is that links should be “relevant” to your page. Otherwise, Google rates it as low quality. Therefore, one should not go for A which as horse link. It is therefore a good idea to go for publicity and links from pages with high authority or high relevance.
Many companies today use bl.a. bloggers and YouTubers who will write / film sponsored posts about selected products. For example, if a company sells games, they can go to the YouTuberen, who can try one of.
Most importantly, regardless of the strategy, you incorporate your target group and make sure to organize the communication according to what the target group deems relevant. This is especially due to the fact that the internet is a platform with a lot of information and lots of competition. If no one finds company listings relevant, it becomes unnecessary noise in an already chock-full digital world.
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How to market good digitally
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The last twenty years, the development of technology has exploded. It is not so long ago that the computers everywhere were stationary. The phone was an old Nokia, where texting was expensive…
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IT-Artikler. dk
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IT-Artikler. dk
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Written d. 2 May 2018 – No comments
