Although or precisely because your event will be held virtually, you need to master the basics of event planning. If you are like most event planners, then this is already one of your core competencies anyway. Rely on them and insist on clarifying the basics internally and externally with all the important players before embarking on further preparation.
The goal is probably the most important aspect of real and virtual events and at the same time it is often not questioned at all. It is so important that you know what you want to achieve, because this is the basis for the complete further planning and implementation of your event. Remember to set smart goals that are specific, measurable, accepted, realistic, and timed. If, for example, your client can not be determined on any goal at all, at least set one for yourself.
What applies to real events also applies to virtual events: the goal determines the concept and you need to know this before you can select tools or service providers.
Most event managers are well versed in the analogue world – however, the incredibly large number and range of variations of video conferencing tools seems overwhelming at first. However, if you have decided whether your virtual event should have a networking character, take over the presentation of a new product or represent a training offer, the choice will be much easier for you.
XING Events: Virtual events, conferences and trade fairs – with these tools it works
Your target group
Think about your target audience before planning your virtual event. How internet-savvy is this? If you have hardly been on social media before, it is a little more difficult to use conference tools. However, if you have a target group that is constantly online and may spend a lot of time playing video games, you can and must build completely different worlds of experience. A frontal webinar will hardly inspire the latter.