Let’s be clear here: You have never been able to earn a lot with Bitcoin affiliates. There were some approaches, but even those who could attract many customers could never get rich with it. And now Coinbase has also discontinued its well-known affiliate program. However, a new, rather interesting trend is emerging: most of the Bitcoin affiliate programs that still exist are switching away from their own platform to the well-known service provider Impact. Bitpanda has also abruptly ended its so-called lifetime affiliate program. Bitpanda is one of the many Bitcoin service providers that are now switching to Impact. Anyone working in the field of online marketing would do well to deal with impact:
What is Impact?
Impact is a specialist in the automation of partner marketing activities, such as affiliate and influencer marketing. The company offers a platform that gives advertisers direct access to publisher partners for whom Impact.com optimized the monetization of the inventory. The company was founded in 2008 and employs over 900 people worldwide.
Impact offers a SaaS platform compared to affiliate networks, which is designed to provide advertisers with a more direct relationship with their partners. The central product of impact.com this is the so-called Partnership Cloud, which maps partnership types along the customer journey, from influencer to commerce content to affiliate. This should offer easy integration with partners from all areas of online marketing, as well as effective tracking across all customer journey touchpoints. Specifically, the platform covers the conclusion of contracts and payment processing, the tracking of the partners’ traffic, communication with them, protection against fraud and the optimization of partnerships.
Another component for the customer is Trackonomics. Trackonomics is a suite of tools that helps content publishers, brands and agencies to create, analyze and optimize affiliate content on a large scale.
Especially for influencer partnerships, the company offers an end-to-end solution with Activate. Activate enables social media storytelling thanks to the discovery function, workflow optimization, relationship management, analysis tools and a base of over 150,000 influencers.
The goal of the founders of impact.com it was to meet the needs of marketers for more simplicity, transparency, performance and trust in terms of paid marketing and media partnerships. To this end, the company has developed a platform that takes a holistic view of marketing activities and partner management, identifies success paths and links commissions to actual performance based on quality KPIs.
The company was founded in 2008 in Santa Barbara, California. Since 2020 has impact.com a branch office in Germany in Berlin. 2021 has impact.com received a capital financing of $ 150 million in preparation for an IPO, which is scheduled for 2022. As of 2022, the company has over 900 employees worldwide, of which well over 10 work in Germany. The development of new technologies takes place mainly in the USA.
Software as a Service (SaaS) is a branch of cloud computing. The SaaS model is based on the principle that the software and the IT infrastructure are operated by an external IT service provider and used by the customer as a service. So here in the case of Impact, Impact takes over the complete affiliate marketing, tracking, billing, etc.