A few days ago Twitter told about the coming of a new kind of targeting. Now, in addition to keywords, location, etc., advertisers will be able to take into account the emotional response of recipients.
According to a post on the official blog, the appearance of Emoji-targeting was confined to the world Emoji day — July 17. The new feature uses emojis as an indicator of mood and way of thinking, allowing you to improve communication with him. Now brands can:
- To communicate with people based on expressed their feelings towards a particular event.
- Set up campaigns for people who post an Emoji with a picture of the food.
- To attract people, using knowledge about their passions and Hobbies.
Taras Anyhow, Director of product REG.RU commented on the new Twitter function. According to him, the study of texts, including their emotional focus, and geo-targeting, of course, give more significant results than the analysis of emoticons. However, these data may be useful, increasing the accuracy percentage. What is Twitter exactly won, so it is in terms of PR: a new feature will definitely help to increase interest of advertisers.
According to the Twitter blog, 2014, social network users have sent each other more than 110 billion Emoji.
