Service Stories in the Instagram came just a month ago, but during this time many companies were able to use it with maximum benefit for themselves. Tell the details of their success.
Fido
The aim of this canadian mobile operator was simple: to advertise your new tariff for roaming. However, the company wanted to attract the attention of a particular audience – the so-called millennial travelers.
Fido made a bet on bright colors. The result was a cozy and pleasant advertising the story of a journey that could catch the attention from the first frame. According to the Instagram, to achieve unusual color effects Fido helped service AdParlor and in particular its Intelligence Technology Tags.
The effectiveness of advertising was higher than expected company – 24% of users viewed it to the end.
Moen
Plumbing advertising in Instagram is seemingly not a good idea. But the company Moen decided otherwise and it has paid off. She created a video (by the way, it was done on the platform Olapic) is not striking originality, but it shows the brand’s young audience in a new light. These words are confirmed by the figures: the advertising campaign showed 45% more impressions and became the basis for the creation of content involved.
Red Bull
The brand used Instagram Stories to promote her new show Red Bull Flying Illusion Show. At the core of his advertising campaign – a bright dynamic images. Also Red Bull have not paid attention to colors throughout the movie we can see the play of different shades of blue, which also creates the desired wow effect.
