Jason Rubin, co-founder of Naughty Dog and who joined Oculus at the beginning of the summer, has spoken at the CES in Las Vegas about the situation of large software companies, explaining that they will be late to virtual reality due to their reluctance.
If you remember, not so long ago companies like Ubisoft, EA or Take-Two claimed not to be in an excessive hurry in the face of virtual reality, since it is not a business that will give short-term benefits given the scarce user base that there is currently and, above all, that the devices available today are development kits. In Jason Rubin’s opinion, this is a mistake. The former president of THQ affirms that the same thing happened with social networks and smartphones, markets to which the largest companies have taken a long time to reach, while small indie developers have positioned themselves immediately and this has allowed them to make a huge leap and earn a lot of money.
Jason thinks that it is a situation that has been repeated over and over again, and he is convinced that the first ones who bet on virtual reality will earn a lot of money by being in the front row when the market really explodes, coming to compare the situation with the revolutionary arrival of Doom to the PC world, in the form of a shareware game and from the hand of a then unknown company called id Software led by a boy named John Carmack.