Exchange Bidding – a new Google service designed to streamline the startup process and tracking of advertising campaigns on the Internet.
This is not a standalone product, but rather a massive addition to the already well-known platform for purchasing advertising, DoubleClick Ad Exchange, Google also created.
According to the developers, Exchange is configured Bidding in just a single day, without requiring intervention into the source code of a site or application while running 15 times faster than any other similar products.
For the first time the program was announced last year, but only now started beta testing. At the moment in the verification of the service involved more than one hundred major users of DoubleClick Ad Exchange.
