Everyone knows that videos are one of the most effective types of content. But not everybody are aware which video format is better and how to use them. This and will devoted our article.
Live-video
One of the most popular formats. If you believe a study by eMarketer, the live video today looks at more than a third of Internet users. Moreover, in the first place for number of views is Facebook Live and YouTube on the second. Little behind on these indicators Twitter and Instagram. We consider each of them separately.
Facebook Live. Allows you to start a spontaneous stream, or, conversely, lead her on a certain schedule. Provides for the possibility of comment that gives the author of the rollers the opportunity to directly address his audience.
YouTube. To broadcast the video on this channel, you must first download a verified YouTube-coder. And yet there is Live Chat, which allows you to leave comments during the broadcast. But remember that after you finish recording the message viewers are not archived, only the video.
Twitter. Broadcast live in this social network is possible through a special application Periscope. Since December of last year, this feature is available for all Twitter users irrespective of, whether they have downloaded the app or not. But really, in this case, to broadcast need only a smartphone. If I want a computer – you need to install Periscope.
Instagram. Feature of this platform is that video on her preserve. They immediately disappear after the completion of recording.
Live 360 videos
Combine live streaming and video with all-round visibility – and you will get live video 360°. There is such a possibility on Facebook and Twitter, but until it is available to all publishers. However, both companies promise to rectify the situation as soon as possible. But if not want to wait – welcome to YouTube. Then shoot a live video 360° can do it all. But before you start the stream, it is necessary to plan.
Video loop
Videos in this format can be published to Twitter, Facebook and Instagram.
Twitter. Here you can make any circular video, which lasts less than 6.5 seconds. Just publish it and enjoy the result.
Facebook. Works on the same principle as Twitter, but with some differences. So, Facebook dwell video length to 30 seconds. In this Twitter video will be repeated an infinite number of times, and on Facebook in just 90 seconds.
Instagram. In this social network to publish the cyclic video, you can use the appropriate app Boomerang: it combines up to 20 photos and turns them into a video that plays from beginning to end and Vice versa.
Disappearing video
Not all always need to be stored. Sometimes convenient to let the content self-destructed, so to speak, “do not abuse the air.” In such a situation it is necessary to pay attention to the disappearing video. The best platform for their publications are Snapchat and Instagram Stories. They are all designed for mobile platforms and, therefore, live the best to shoot vertically.
