Commercial virtual reality devices are already being glimpsed in the distance, and the advantage of exclusive games will be a factor to take into account. Oculus has been the first to confirm that it will have exclusives.
The news jumped with the announcement that EVE: Valkyrie would be exclusive for Oculus Rift on PC (remember that it will also appear on Morpheus for PS4) at the time of launch, although they do not rule out other platforms in the future. As it happens in the world of consoles, it seems clear that manufacturers will offer help and financing to some developers to obtain some kind of exclusivity, even if it is temporary, as the case of EVE: Valkyrie seems to indicate. Palmer Lukey explains it on Reddit.
There is going to be exclusive software for the Rift, especially the content developed by us. We have invested time and money in software for our system for some years now, and it is not “the best thing for VR” that we invest finite resources and then compromise the experience by making it work with limited technical characteristics to make it compatible with all viewers.
Other companies will do the same, creating and financing content designed to take advantage of the strengths of their particular systems. Many developers end up giving support to all the devices in the market to a certain extent, but the companies hardware RV (viewers, input, capture, and others) will fund the development of those who show their best features, and we believe this trend will increase as technologies such as eye-tracking, monitoring body, the capture of our emotional state and the other become part of the hardware of the RV, and will accelerate to a greater extent when the competition makes people take different directions. It is difficult for any developer (especially the larger ones that take longer to react) to devote their own resources to new technologies before they have succeeded, and that holds true even for the relatively limited VR technologies that exist today.