Online laptop sales reached record levels| 09.07.2020
“Svyaznoy” summed up the results of development of Russian market of laptops for the first half of 2020, More than 50% of the laptops Russians purchased online.
From January to June, notebook sales continued to grow: compared to the same period last year they increased by 38% in units and 46% in the money to 1.5 million units and 61.8 billion rubles Average
price of the device increased by 6% to nearly 41 thousand. the Most popular brand among Russians was ASUS, who took 23% of the market in pieces.
TOP 3 by number of sales:
1. ASUS – 23%
2. Acer – 19%
3. Lenovo – 18%
TOP 3 by sales amount:
1. ASUS – 25%
2. Lenovo – 22%
3. Acer – 20%
Online sales were the main driver of the market: every second the laptop is the Russians acquired on the Internet. For the first half of the online laptop sales grew by 118% in units and 120% in cash. Average
the purchase price in the Internet sales channel was 42.5 thousand.
Analysts Svyaznoy noted that sales of laptops started to show a sharp increase since March. In January, the sales in units compared to the same period last year amounted to
only 7% in March, the figure was 78%.
The main factors of high performance steel, the change in the exchange rate and the period of restrictive measures, which lasted several months. Russians were buying laptops for remote operation and
education.
Laptops, sales of laptops in Russia
