Mountain View’s net income fell from $18.5 billion to $16 billion last quarter year-on-year, the internet giant said on Tuesday after the U.S. market closed. Meanwhile, sales increased by 13 percent to 69.7 billion dollars (68.9 billion euros).
The group’s most important area – Google’s advertising business – grew by 11.6 percent year-on-year to $ 56.3 billion. With high inflation and a weakening economy, a downturn in online advertising spending is looming as companies step on the cost brake.
For the video app Snapchat, this was noticeable with the slowest growth rate to date. One question is whether the two giants Google and Facebook are also feeling the cooling down or whether their size and efficiency makes them more attractive for advertisers, especially in the current situation.
The business with advertising in the context of Google’s Internet search grew by 13.5 percent to around 40.7 billion dollars. Revenue on the video platform Youtube increased by 4.8 percent to a good $ 7.3 billion.
