On the one hand, this may have to do with the time of day or season or special events. On the other hand, customers are offered individual prices based on their personal data, explains Tatjana Halm from Verbraucherzentrale Bayern.
Place of residence or purchasing behavior have an influence
With such a “personalized” price, the place of residence or a certain purchasing behavior can then play a role. According to Halm, such personalized prices have so far only been used occasionally. However, some things should be viewed very critically.
For example, a car service could link its prices to the state of the mobile phone battery: the lower the battery level, the sooner the customer is probably willing to pay a higher price.
Be economical with your own data
It is generally best for consumers to use their data sparingly. It makes sense to regularly delete cookies in the browser settings. The private mode of the Internet browser also hides additional traces in the network.
Because the less data a company has, the less basis it has for the design of individual prices. If you are planning a larger purchase, you should also compare the prices over a longer period of time.
Verbraucherzentrale Bayern at personalized prices in online retail
