Sale of devices of an average price segment are growing increasingly| 25.07.2019
According to analysts, consumer demand of Russians United around five smartphone brands: Samsung, Honor, Apple, Xiaomi and Huawei. During the year the total share of these brands increased by 14 p. p
volume and 8 PP in cash. In the first half of 2019, they took 82% of the market in volume terms and 92% in the money.
In the first half of 2019 in the Russian market has sold 13 million smartphones — 4% more than in the first half of 2018. In monetary terms, sales of gadgets increased by 11% to
212 billion rubles. Sales growth dynamics of the MTS Retail network ahead of market performance: in real terms sales increased by 12% and in value by 14%; while the
most showed the gadgets cost from 10 to 20 thousand rubles.
The only devices not only got fingerprint scanners, including the built-in screen, edge-to-edge matrix, powerful batteries and a triple, and has grown at the expense
increased competition between Samsung and Chinese brands Huawei, Xiaomi and Honor.
Smartphones from 30 thousand rubles on the contrary slowed down in sales growth. Last year, an increase of nearly 50%, then only 9%. According to analysts of MTS Retail network, users are
less likely to update their devices as updates there are no distinctions in terms of services and applications.
First place in number of sold gadgets in a Retail network of MTS in the first half of 2019 took Samsung with a share of 28.7%. In the second place Honor from 24.4% in the third Apple with 9.9% for
followed by smartphones Huawei — 8.6% and Xiaomi is 8.4%. In monetary terms, leading smartphones Samsung — 30%, Apple — by 29.6%, approximately 19%, Huawei at 7.6% and Xiaomi is 5.7%.
The average cost of a smartphone in Russia’s regions
For the first six months of 2019 the average cost of a smartphone in Russia is 16 160 rubles. According to analysts ‘ estimates, in Moscow average cost of the gadget was higher than the Russian for almost three
thousand rubles, and amounted to 19 684 rubles. Customers from St. Petersburg choose a model in average of over 17 644 rubles.
The most expensive smartphones in Russia prefer to buy the inhabitants of the Magadan region and the Chukotka Autonomous district, where the average cost of the gadget exceeds the Russian indicator approximately seven
thousand rubles, and amounted to, respectively, 23 and 22 691 936 rubles. The TOP 5 regions with the largest average check for the purchase of gadgets also includes Chechnya, North Ossetia-Alania and
Moscow.
The lowest average check for the purchase of a smartphone were recorded in Ingushetia and Altai Republic — 10 745 11 and 137 million, respectively. The TOP 5 regions with the lowest average price of a smartphone also includes
Zabaykalsky Krai, Buryatia and Tuva.
sales of smartphones in Russia
MTS | MTS
