Sberbank began to sell advertising on the LCD panels in their otdelencheskaja Alexandrov | 09.10.2020
Subsidiary company of Sberbank “Spermaceti” began to sell advertising on 7200 LCD screens in Bank branches. The daily audience of the new channel — over 2.6 million customers of the Bank.
The LCD panel is located in more than 5700 branches of Sberbank in different cities of Russia. The penetration in the regions a new channel of communication can compete with TV, the press service said
“Spermaceti”.
Geo-targeting enables you to run the campaign in the right region, city, accurate to the streets. Direct advertiser or Agency can choose the type of separation, for example, to show the video only in
mortgage centers, offices for premium clients or legal entities.
Interestingly, earlier these LCD panels used for other purposes: visitors showed information about their own Bank’s products and currencies.
Marketing
Sberbank | Sberbank
