Listen to customers and respond to their needs – for small business these two aspects are of Prime importance. Communicate with your users, answer their questions, consider their opinion where possible, and the result will not keep itself waiting long. Increase brand awareness, improve its reputation and positioning, and the grateful customers will definitely make you advertising by word of mouth. But it is necessary to turn away from his audience – and the losses are inevitable. In the end, no one likes to be ignored.
And your dialogue with customers was the most effective, you need to clearly imagine what they think of you. With this aim, companies often use Google Alerts, tracking with him through all possible mentions of themselves on the Internet. But he does not address the specifics of communication in social networks, and therefore not always effective. So it makes sense to pay attention to other services.
Awario
Unlike Google Alerts, this tool is designed specifically to analyze social media. It allows you to track mentions of your brand in different social networks, video sharing, blogs, forums, and other platforms. Using them is pretty easy: you need only to enter the necessary key word and then see the results.
The special charm Awario that it sorts them in order of importance. That is, first shows those dialogs and comments, in which the specified key phrase is mentioned most often and has caused the most feedback. And then an exhibition of more than small and insignificant mention. All found results are saved in the database so that the user can optionally repeatedly to return to them.
Mention
Works on the same principle as Awario, with the only difference that shows the results on relevant queries in real-time. The user does not need to re-enter requests service remembers them and automatically sends a notification when a new timing reference.
In addition, Mention allows the user to make reposts of the materials found on the social network. However, the results of their search Mention stores only during the day, than it is better not to forget.
Hootsuite
One of the most famous services in the world. It is used by many large companies and celebrities. Hootsuite lets you manage all your social media accounts to post news on all the pages at once, to see the reaction of subscribers. In the app you can also create a schedule for your posts to assign responsibility for their placement, to monitor brand mentions in social networks.
Buzzsumo
The main task Buzzsumo – to find the most interesting and popular content in accordance with the specified query. The degree of “interestingness” in this case is calculated by the number of likes and reposts of users. Service “sharpened” under work with the five major platforms: Facebook, Linkedin, Twitter, Google+ and Pinterest.
Buzzsumo also allows you to analyze your rivals ‘ content, keeps track of author, it monitors and connects the authoritative opinions of key metrics specific audience.
Brand24
The service also aims to identify all possible on-line references in accordance with the key request. Checks all types of social media platforms – from social media to major news portals.
Brand24 is flexible, allowing the user to choose the time of monitoring. You can put the real time and receive notifications of new publications in the time of their appearance, and you can specify more precise settings, selecting a specific time period for analysis. But, unlike Buzzsumo, for example, or Mention, Brand24 allows the user to repost the found materials, track their authors, chat with them etc.
