When Mark Zuckerberg announced that all the efforts of his Meta company would be focused on the development of the metaverse, many people scoffed. Was there really enough of a market to start living a virtual life? However, a recent survey revealed that people are thinking about the idea, at least in Latin America.
HyperX, the accessories subsidiary of HP, conducted a sample survey in Latin America, in which it asked gamers if they had already tried the metaverse. Almost 500 users responded and, incredibly, 10.5% answered in the affirmative. Specifically, the most visited spaces were Sandbox, Hyperverse and Decentraland, which were listed as “the most futuristic”. The big goal is to generate connections, but in the virtual world.
“One of the most important characteristics of the Metaverse is its social dimension. The Metaverse is fundamentally a way to connect people”” said Ariel Plabnik, Business Manager for Latin America at HyperX. “If gaming is the center of the entertainment industry today, the arrival of the Metaverse will only deepen that vision.”
Proof of this is that 76.5% of Latino gamers said that they prefer to play with friends, 19.1% alone and only 4.3% with strangers. The metaverse will inherently be a social space.
Apparently, another important aspect of the metaverse, for some users is that of NFTs, as they allow them to have unique and interoperable goods within the metaverse. The study reveals that 7.2% of Latin American gamers have already purchased at least one NFT. The idea of owning unique and interchangeable goods seems to align very well with that of a virtual social space.
“Gaming and the Metaverse will coexist, and the entire gamer ecosystem will have an important influence on the development of the Metaverse,” Plabnik concluded. “In short, the Metaverse arrives to consolidate all the digital elements of our life – video games, social networks, messaging, e-commerce – into an integral experience.”