SEO-an abbreviation of Search Engine Optimization-is more than a buzzword that sellers use to lure you into buying their marketing services. A good, holistic and future-oriented SEO effort can do miracles for your website and your business.
An SEO effort involves many facets, and it can be manageable as an individual to start to search optimize their site. Most often, an SEO agency can be a great help, but it also requires that you are willing to fork out for professional help.
It is up to you whether you should start SEO yourself or whether you should involve an agency. Most importantly though, you have a sense of what SEO is and what an SEO effort entails. Below, these two points are elaborated.
SEO, short for Search Engine Optimization, is a tool used by web administrators, designers, and developers to make a website or shop’s properties visible to the requirements of search engines.
The purpose? To appear on Page 1 of the search results so that search engine users see your website or online store before they see competitors’.
SEO is basically about optimizing your website and its content so that it becomes more visible and relevant on the keywords that your target audience is looking for. Because the higher the ranking your website gets Google, the more visitors are forwarded to your site. And the more visitors to your site, the more chance there is for conversion and sales.
SEO increases the value for you and your customers – you sell more products and your customers find what they are looking for.
It is important that you access SEO as a long-term effort. The results of your SEO efforts may not be visible until a few months have passed, but on the other hand, your efforts can continue to produce results long after you have launched your SEO strategy. This is unlike ads in tv and radio, which only make returns while they have airtime.
When Google looks at whether your site is relevant to a search, there are many aspects that influence your site’s ranking. Therefore, it is important that you understand how to combine onsite SEO and external SEO. Onsite SEO is about the things you can improve on your own site, and external SEO is about the actions you can make, but which affect your site indirectly. For example, linkbuilding is an external SEO activity.
Approx. 80% of all searches in the world are done via Google, and Google therefore holds the title of most used search engine in the world. Where Danes in the past went into physical stores to look around and buy goods, they increasingly resort to the internet and webshops today when they need to compare prices and find products.
In order for you to be successful with SEO, it is important that you know your target audience well. You need to find out what keywords they use when searching for your product or service. Once you’ve uncovered this, you can target your communication to your customers ‘ needs.
With SEO, you can reach your customers and influence them so that they choose you over the competitor’s webshop or a physical store. However, the effort can be difficult and time-consuming, but if you are persistent, you are rewarded with more visitors and more sales for the benefit of you and your business.
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That’S why SEO is important for your business
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SEO-an abbreviation of Search Engine Optimization-is more than a buzzword that sellers use to lure you into buying their marketing services. A good, holistic and…
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IT-Artikler. dk
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IT-Artikler. dk
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Written d. 21 feb 2018 – 1 Comment
