The computer market has reached the maximum obamacain Alexandrov
The group “M. Video-Eldorado” has summed up results of development of the Russian retail market of computer equipment in the first half of 2020.
Sales of laptops, PCs, monitors, desktop, and printing devices amounted to about 3.5 million units and 90 billion rubles, an increase of 23% in units and 32% in money than the year before. The demand for computer
the technique has reached the maximum volume for the last 6 years.
The peak of the purchases was in March and April, which is associated with the mass transition to remote work and distance learning during the isolation.
The largest share in sales of computer equipment on the Russian market took the laptops – 45% in units and 70% in the money. The positive trend in the group was 35% in terms of quantity and 45% in
cash. Every fourth laptop was bought in “M. Video” or “Eldorado”. Demand among Russians enjoyed not only the standard configurations for work and study, but also more expensive gaming models. In
a result, the average price increased by 6% to 40.5 thousand. the Greatest demand model with a screen of 15 inches and above (>80% of sales in pieces). 90% of the purchased devices have
RAM 4 to 8 GB. The five most popular brands includes Asus, Acer, Lenovo, HP and Apple.
Consumer segment monitors continues to demonstrate stable growth for the fourth consecutive year and in January-June 2020 rose 21% in units and 30% in money. Average check increased
8% to 11.3 thousand RUB Some of the key drivers were the pent-up demand and the growing accessibility of technology. Consumers are changing, outdated equipment on the model with a diagonal of 24 inches, more
high resolution screen and cost more than 15 thousand. Points of growth are gaming monitors (with a screen refresh rate of 144 Hz and above) professional model with UltraWide
an aspect ratio of 21:9 monitors with a curved display. In the Group “M. Video-Eldorado” the demand for monitors in the money was above the market and gained almost 34%.
Printing consumer-grade devices in unit sales was at the level of 2016 compared To last year the interest in the category increased by 7% in unit terms and 6% in cash.
Among the print media, two-thirds of sales accounted for the MFP, where the greatest demand for more efficient and rapid laser models – grew by 6% in units and 5% in the money. The most
high dynamics was shown inkjet multifunction printer – 12% in units and 17% in money. In printers large share in unit sales also took a laser model. In The Group
“M. Video-Eldorado” cash sales category increased by 16%, which is 2,5 more than the market average.
The interest of Russians to personal computers for the first six months grew by almost 7% in volume but decreased by 5% in cash. The peak sales were in March. The Russians were more likely to choose the model of
basic price segment costing up to 25 thousand rubles. and more expensive and play.
PC sales
Eldorado
