The number of active users Facebook has stopped growing| 05.07.2011
According to a study by Social Bakers, for the last three months the audience of social network Facebook has ceased to grow. According to experts, this may be due to high competition
in the domestic market and the seasonal decline in site traffic.
As analysts of the company Social Bakers, from March this year, the number of users of social network Facebook almost has not changed: attendance ranged from 4.2 million to 4.6 million
users per day. It should be noted that in late 2010 there was explosive growth: then one month daily attendance of the resource jumped from 3.2 million to 4.2 million users in
day.
CEO of InfoWatch Natalya kasperskaya believes that the slowing growth of the Facebook audience could be caused by including last year’s security crisis. “People are convinced that
to store your personal information in a social network is unreliable. In addition, the bulk of the audience is already divided between “Classmates” and “Vkontakte,” – says Ms. kasperskaya.
Founder LiveInternet German Klimenko believes that, at this moment to interpret the stop the growth of the audience of the social network Facebook in Russia is impossible. “The fact that the Facebook audience is not growing
for three months, and may be explained by the seasonal factor. However, it is worrying that the core users of Facebook was formed long ago, and the explosive growth is still not observed. About
are there problems in the American social network in Russia, or not, can only be judged in September,” – said the expert.
Director and co-owner of the company “New Internet” Konstantin Maksimyuk inclined to think that the stabilization in the number of daily users in the social network is not at all connected with seasonal recession
the Internet activity. “Facebook is common only in the center of Russia absolutely is not listed in the regions. Or the company will have to spend on marketing, or it will remain at the current indicators,”
says Mr. maksymiuk.
According to LiveInternet, the leader of the domestic market of social networking currently is the “Vkontakte” (41,1%), followed by “Classmates” (21,5%), followed by “My world” (11,1%).
Facebook is only 4.2% of the market.
Source: http://www.astera.ru
