The era of smartphones came not yesterday, and no one was surprised a thin, glowing screen. Thanks to high speed Internet and the different settings on our gadgets we can do miracles. A major role is played by various mobile applications. But they, unfortunately, do not always bring the benefits that they expect from them.
A lot of companies use them, but statistics is merciless: 8 out of 10 cases the app finds its death in the abundance of such programs. There are businesses for which their development is really an option to win in pursuit of the client. A vivid example – sending Push notifications. Of course, it is accompanied by special offers. But many companies apps are just not suitable.
This does not mean that they are optional. Just before starting you need to understand several key issues.
The first is the study of the target audience. You need to know which of the many groups of companies uses your product and whether the application for her at all. Could a mobile website be enough?
This is the second question. The specifics of your services may involve the use of a mobile website which has numerous advantages over app. For example, the most popular mobile system will support it, and with the right approach it will appear the same on iOS and on Android. This will significantly reduce spending, which brings us to the third question.
This is the amount of resources you want to use is not easy to sustain the application, and for a constant level of urgency. If you already have bitter experience of “forgetting” about your company, why do you think that mobile application will not be the same? After all, almost like a child: he would need to constantly monitor, improve it and promote up. Do you have enough resources for this?
Here is a brief about what you need to do before infusion of effort and resources into this tempting idea. Think! And good luck to you!
According to the materials: cossa.ru
