The General and most important rule of any distribution is that it must be warm, kind, humane. Advertising letter should give the impression that it was created personally for a specific user. Add to this a few nuances outlined below, and you’ll have the perfect newsletter for March 8.
Offer exclusive
It is better to make in advance, i.e. for a week or two before the holiday. Make Primorsko and offer it to women to choose what they want to receive as a gift. It is important to consider everything:
- design (should be as festive and lift your mood);
- offer (must be unique and not duplicate the actions already announced on the website);
- the text (he, incidentally, is optional, but if you decided to write something, then make his appeal to the client the most personalized, use not only his name, but other known data).
I sincerely congratulate
Beautiful greeting cards increase loyalty and sales, which proves the experience of large online stores, such as Concept Club, for example. And to send congratulations for a couple of days before or after the holiday – they are always a pleasure to receive.
Think of a strategy
Carefully prepare a plan of action, consider what to write before the holiday and something to offer when the celebration, so to speak, will already be in full swing. For example, online stores often use the following scheme:
- a week before the holiday offered a list of possible gifts and a short action associated with them;
- three days before the holiday a reminder that the rally is about to end and the client risks losing the great benefit;
- on the day of the occasion to send greetings or congratulations, supplemented reminder about not ending the action.
You can slightly modify this approach. For example, to announce the beginning of the rally push-notification, by e-mail to send only greetings.
Don’t forget about the men
Not all men buy gifts on March 8, so you need to take into account their interests. For example, to prepare such mailings, which suggests that the proposed discount is available to spend not only on gifts but also on myself.
And finally
It so happens that during the preparation of the distribution detected contacts whose gender is not specified. In this case, it becomes unclear what type of mailing to send. To solve the big companies use different methods, for example:
- Just send a newsletter with ideas for gifts for stating the obvious, but still effective.
- Take the reader’s emotions, sending original postcards-greetings in which there is no offer, but there is something very funny and attention-grasping. A vivid example in this case can serve as a newsletter from Inch of Gold. Statistics, incidentally, shows that women are twice as likely to send emails than men. So, humorous congratulations you to make good publicity through word of mouth.
