International venture capital KPCB Agency came to the conclusion that at the end of this year 75% of all Internet traffic is video content. In such circumstances, to act for marketers?
Win for the video
Video literally flooded the Internet. Moreover, the auxiliary generator are users themselves (according to comScore, 83% of the total number of video stream).
Adweek reports that the average person spends per day 3 hours 24 min into the video view. Reading in and out.
Video content wins the text for two reasons:
- The human brain processes visuals 60 thousand times faster than the characters.
- The video clearly shows everything. One does not need to involve other areas of the brain responsible for rendering the images, sounds, sensations. In General, the imagination is at rest, and experience at least (and sometimes more) than text.
What to do for marketers?
It is obvious that the comrades advertisers will have to invest efforts into making a good video. Viral video of the movie, released in the right place at the right time. Below are five criteria it must meet (or at least a pair of of three):
- Conciseness. If you are interested in user for 4, your “vidosik” sink into the ribbon.
- Emotion. The video should evoke emotion.
- Relevance. Everything has its place and time, especially if you bind ads to any infopovod.
- Informative. Video – the word “see”. Create as clear a roller, preferably without words. Then there is the chance to attract foreign CA.
- Use or pain. So. Your video needs to either instruct or to cling, and best of both.
However, not every viral video becomes viral. At least, if not to fork out on advertising. You need the widest coverage? Then remove and promoterwise video. Yes, more time. Yes, more money. But success is guaranteed.
Remember that 4 of 5 users are watching video about the advertised product, not read about it. So remove your goods from the most successful angles and don’t spare budgets for designers, copywriters, and equipment.
