Laziness and the desire to catch a lot in a short period of time, these two opposite in meaning of the state prevail in the lives of most people. For this reason, obviously, voice search will soon become the main way of communication with search engines. And all because to tell the query easier and faster than to write.
Already, the popularity of voice search growing. Thus, the company Search Engine Watch in the course of his investigation found that in 2016, was carried out 35 times more voice queries than in 2008.
According to CampaignLive, by 2020, half of the users will search for information using voice commands. Faith in this game and research of Google, proving that people of all age groups in General are loyal to the new method of finding information. Teenagers and youth love to communicate with search by voice, because it’s “cool”. For busy people the average age of voice search is the ability to free his hands and once again distracted from the screen for something else. Elderly people no longer have to delve into the intricacies of the browsers to remember which buttons to press when. Instead, they will only utter a few sentences and that’s it.
The conclusion is that voice search is not a question of a distant future. It is already using. So, marketers, SEO optimizers and others indifferent now need to think about how to optimize their sites for the new demands of the time. Completely rebuild the site is still early, and hardly possible. But to make simple changes in SEO strategy possible.
Tips for optimizing your site for voice search
While specific rules have not yet been established, but there are some points that are worth paying attention to.
1. Analyze sources of information
Voice commands use voice assistants, which are now a lot of (Apple’s Siri, Google Assistant, Cortana from Microsoft, etc.). They are all in different degrees are popular among users and this must be considered. Different assistants work with different search engines. Google Assistant, of course, gets his information from Google, but Cortana uses Bing results. And that means and ways of its promotion in different cases should be different.
In the case of Google Assistant, there is a significant correlation between the contact block responses Google top to search by voice. To get to the answer block in this case, you must provide answers to the theme and not the actual issues. And the answer must be in the top content block. Also, the result in this case is affected by the position of a page in search results. If she is in the top 10 of Google, then it needs to notice and Google Assistant.
2 Promote low-frequency keys
If we print request, normally, this is as concise as possible. For example: “order pizza Kiev”, and even “pizza Kiev”. When using voice commands, the user specifies the detailed questions in the style of “where can I buy pizza in Kiev near the railway station?”. Therefore, in this case raised the value of low-frequency queries. Special attention should be given to those that sound in the form of questions, since it is often used with voice search.
3. Use the data markup
Thanks to her search engine better understand your content, which will increase his chances of getting to the answer block.
