Managing PR Agency Taylor Herring James herring is convinced that an effective advertising campaign should be to get people to discuss advertising, covered it on social media and talked about her at every step. We decided to tell about the best PR solutions from Ikea, Netflix, Kodak, Coca-Cola and Burger King.
Upon hearing the news of NVO that for many of the costumes of the actors of”Game of thrones” used rugs Ikea, PR brand did not panic and creatively responded to. The company dressed up its staff in the carpets, thus joining a stormy discussion of the series.
For promo of the series “Ascocenda” company Netflix presented marijuana in branded packaging. It was sold in pop-up stores for the weekend. This product is sold only during the promotion and only to those people who have the necessary medical certificate.
For the promotion of mobile Moments app Kodak company Kodak conducted a little experiment on the streets of London. Representatives of the organization approached people with an offer to test the phone on a new device for charging. Then they said they accidentally deleted a photo on your smartphone. All the reactions of the participants were captured on video. Of course, there were used dummy devices, and the photos remained with the users. But about the app Kodak Moments that instantly prints photos from your phone, learned a lot.
Coca-Cola has developed a special drink labels that can be used as bracelets to music festivals in Europe. Every customer could scan their label through a special application and in case of winning fell on the steep event.
In Belgium, the company Burger King has lost his Royal title in the title due to unusual advertising campaign. Among the residents was a survey “Who is the king?” 51% of Belgians, of course, chose king Philip, not a Burger. But after this misunderstanding they had to rename themselves simply the Burger.
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