Toshiba announces the successes of 2010 and its business strategy for 2011| 11.03.2011
The Department of computer systems Toshiba has announced the successful completion of 2010 in emerging markets in the region EMEA (including CIS and Baltic countries, and Turkey). The past year has been marked
impressive business growth and doubling of sales volumes in most countries.
“In 2010, Toshiba has demonstrated a significant sales growth in the middle East and in Turkey, and the company’s share on the market increased markedly. An impressive range of products, application
the latest technology and cutting edge strategies enable us to meet the needs of buyers. In Africa and the CIS countries and Baltic States compared to the previous year, we have high growth,
2011, we plan to consolidate and build on this success.
Toshiba in figures 3 and 4 quarters of 2010, most emerging markets have surpassed all expectations and we are optimistic about our opportunities in the market of personal computers in 2011,” –
said Sandor van der ham, General Manager of Toshiba for emerging markets of Europe, Middle East and Africa.
In June 2010, Toshiba is celebrating the 25th anniversary of its founding by launching a line of innovative products. Among them, the limited edition mini laptops with dual screen Libretto 100; smartbook
AC100; thin and light full featured notebook for professionals Portégé R700 and its version for General consumers Satellite R630. These products highlight the innovative approach and high level
engineering and technical development of Toshiba and confirm the company’s position as a technological market leader.
Success 2010 Toshiba also required comprehensive marketing support, including the recent advertising campaign “Masterpiece” presentations, advertising on TV, the support of the press,
PR and promotions on the Internet. All this has allowed the Shire to provide innovative ideas and to strengthen consumer confidence in the brand Toshiba.
Forecast for 2011
“The main objective to Toshiba in 2011 will remain a global leader in the retail sector . We also intend to focus more attention on the sector of computer sales
systems for business, expanding the Department for work with corporate clients, increasing the number of Resellers and corporate dealers. In addition, Toshiba will expand its line of products for
corporate clients that meets the needs and requirements of professionals in all markets,” continued van der ham.
For 2011, Toshiba will continue to conduct their marketing activities: branding, will launch a new advertising campaign, expanded range of products in various segments
to further attract potential customers. Also, Toshiba will seek to expand its presence using the brand experience in flagship position in the market and active development
business with retail chains. This strategy has already proven effective in the United Arab Emirates.
Moreover, in the second quarter of this year will launch a new corporate website, with extensive interactive capabilities and convenient interface. It will serve as information platform for all who
interesting brand Toshiba and manufactured by this brand products.
