Trade-in: exchange options becomes more| 07.07.2020
The popularity of the program trade-in is growing from year to year, as evidenced by statistics of the sales of retailers who have implemented the program. For example, turnover in trade-in in “the Messenger” in 2019 increased by almost 13 times in
things and almost 10 times the money, and in “M. Video” in 2019 passed ten times more devices. This is due to the increase in the number of program operators and their access to the secondary market,
the increasing interest among manufacturers to trade-in and the destruction of stereotypes among buyers. Under the influence of some factors among buyers, increasing the attractiveness of the trade-in program that
provides an opportunity for positive predictions.
Combating stereotypes
Outlet retailers and mobile operators on the secondary market has made it less marginal assurance of the players, the reputation of which customers trust. Those who have previously avoided the b/u market, fearing
scammers have found a proven solution. For example, Citylink recently started selling used vehicles Apple warranty. The cost of the gadgets for 10% above their price on the secondary market, but
the attractiveness of the offer is provided by a guarantee from a major discounter.
Major operators trade-in on the secondary market also affect the pricing. For a long time the trade-in program had a reputation of absolutely unprofitable because of the gap between the evaluation of goods in trade-in and
its price on the used market. But the difference in the assessment is reduced.
Sharing options
Attractive to buyers, the trade-in program becomes due to its multifunctionality, i.e. the possibility of exchange with each other goods from different categories. Now, in addition to direct
sharing phone to phone, demand an exchange of old tablet to a new MacBook or tablet on MacBook. The last time there was an opportunity to exchange a few outdated
gadgets one is especially important, for example, for owners of smartphones from the budget segment, which are not repaired, but replaced with new. In this case, the use may
to accumulate more devices, and the resulting discount will be noticeable when buying new.
The habit of online
Time of isolation was destroyed several barriers that for a long time no one could have done. One of them is the ordering of products online and home delivery. This trend has affected the program
trade-in: delivery to house, to the quarantine caused distrust has become much more popular because of the habit to shop online, buyers appreciated the convenience of delivery to door and will
to use it more often. Trend react operators trade-in: those who have not previously offered similar services, quickly implement it, in order not to lag behind competitors.
How to replace a gadget and not miscalculate?
The average life expectancy of a smartphone 2-2. 5 years. After this period, as a rule, there is a need to repair gadget that can affect its final price. Therefore, the most
the right moment to exchange a smartphone trade-in occurs within 1.5 – 2 years after purchase. But often manufacturers of gadgets themselves stimulate the market trade-in, warming with it
interest in new models. A notable example is Apple, their flagship iPhone X and iPhone XS came out only two years ago, but has been removed from production. Exit gadget from the current line prompts
buyers soon be rid of him, because his absence will lead to a drop in prices.
To profitably pass the device, you need to follow the news about the release or production of your model. If your smartphone is liquid, and it is 1.5 – 2 years, it is better to change to newer.
Most relevant now is iPhone XR and iPhone11. iPhone XR will already be two years in September, but unlike the iPhone XS iPhone XSmax and the smartphone lost the least money: now in the secondary
market iPhone 64Gb XR sell for 30-35 thousand rubles at a cost of a new model of 45-47 thousand, the benefits are very tangible. It is difficult to find on the secondary market and the price of it keeps.
According to the forecasts of Inventive Retail Group for three years, the market for trade-in can grow 25-30 per cent annually, outpacing sales used-equipment. This secondary market has surpassed the rate of growth
primary: in 2019, he added 17% in cash and 8% in units, compared to 7% and 1.5% respectively in the segment of new devices. The share of trade-in on the used machinery market will only increase
due to the presence of large operators with a good reputation, the variety of sharing options gadgets as well as minimal risk to face with fraud.
Eugene Kolunov,
The CEO of the exchange and gadgets Greatsteve
Smartphone
Journal: Journal IT-News, Subscription to magazines
